Esprecielo International embarked upon its journey in 2010 as a small business, producing instant caffee lattes. In the beginning, everything was done manually by only several of employees, in a small garage. After only one year, our caffe latte products became quite popular, receiving great feedbacks and responses from nationwide consumers.Esprecielo's big leap was in 2012, when our first green tea latte product, Allure was launched. From its inception, we realised that the way latte being consumed now days has been changed due to moderndigital era of our generation. Allure's taste and creative marketing way behave as a reflection of this new era. That is way Allure was an immediate success. Today, Allure has become Indonesia's leading brand of Green Tea Latte with rapid follower growth in social media. Allure Green Tea Latte can now easily be found in more than 30.000 nationwide chain store in Indonesia.